Sneak peak: The fragrance agent

You’ve heard of the sports agent. You’ve heard of the music agent. But what about the fragrance agent?

Schmidt will be launching a fragrance line for Roblé Ali of Bravo's "Chef Roblé and Co."

Schmidt will launch a fragrance line for Roblé Ali of Bravo’s “Chef Roblé and Co.”

Entrepreneur Bart Schmidt’s Newark-based company, Brands With Purpose, is a fragrance agency. “I used to work for one of the fragrance houses that just created the fragrance – the juice,” he said during our recent interview at the Institute for Entrepreneurial Leadership (IFEL) co-working space where he runs his company. “The bigger ones have an internal agency, but not many folks do it as an independent agent.”

Schmidt, who spent years as a fragrance industry executive in New Jersey, works with celebrities who are looking to round out their brand persona. He advises them on whether fragrance licensing opportunities are a good idea in the first place, and brings his fragrance production and distribution relationships to bear on deals if they choose to go ahead.

We talked about how Schmidt identified his business opportunity, why Newark is a great place to run a sustainability-minded businesses, and his exciting, upcoming fragrance launch with Chef Roblé. Follow us on Facebook and Twitter to catch the full interview.

Image: Bravo TV

Sneak peak: Living (and growing) richer in Newark

Update: Brick City Live’s full interview with Tiffany Aliche is now live.

If you succeed in Newark, it puts you on the map.

So says Tiffany “The Budgetnista” Aliche,  the best-selling author of The One Week Budget, media personality, public speaker, and personal finance educator who has seen her success and reach mount steadily year after year. We sat down over macaroni at Newark’s Elbow Room Brooklyn (go figure) to discuss her vision for the Budgetnista brand (hint: Budgetnista “B”s on bang for your buck brands) , the ways in which Newark itself is a great talent incubator (hint: community, access, location), why she loves living here (hint: community, community, community), and how the recession turned the idea of “risk” on its head for an entire generation (hint: many who followed prescribed paths and did everything “right” were left in the cold anyway).

Check back for our full interview with Tiffany. To guarantee you won’t miss it, be sure to follow us on Facebook and Twitter.

Sneak peak: Miriam Farkas creates a food services ecosystem

Miriam Farkas is a Columbian-born former food service industry executive who launched her own event planning and marketing businesses right here in Newark a couple years ago. Farkas, who operates her businesses out of the Institute for Entrepreneurial Leadership’s (IFEL’s) member co-working space at 550 Broad Street in Newark, said her food services career has seen her work with food manufacturers, distributors, brokers, and as a salesperson, without ever seeing the people in those functions interact effectively. Like a true entrepreneur, she turned that deficit into an opportunity.

Learn more about how Miriam leaned on her food industry experience, intuitive knowledge of ethnic food restaurants’ opportunities and struggles, resources from IFEL, and even a close reading of the law to carve out a unique entrepreneurial opportunity in Newark when we post our full interview. Join us on Facebook and Twitter to stay on top of all our original articles and other content.

Sneak peak: The world at Newark’s fingertips

BrickCityLive’s full interview with Jimi Olaghere is now live. You can read it here.

We continue preview week with a first look at BrickCityLive’s conversation with Jimi Olaghere. The Newark resident’s story is more than a tale of one person’s entrepreneurship. It also demonstrates the extent to which Newark is at the world’s crossroads.

geekcookusa-productsIn addition to being one of the two organizers of Newark’s BrickCity Tech meetup, Jimi is the founder of GeekCookUSA, an independent accessories brand that creates unique products which cater to pop culture and technology enthusiasts. Because his partners in China design and manufacture GeekCookUSA’s products, Jimi does tons of virtual collaboration. But as a person who sells tangible goods, he’s also had to oversee the logistics of shipping by air, shipping by sea, and warehousing. Although he admits supply chain management can be painful, with the airport and seaport right here in town, he almost literally has the world at his fingertips (Jimi rides to Port Newark and helps load  shipments himself).

Check back for our full interview with Jimi for more details about his business. Want to know exactly when it’s published? Follow us on Facebook and Twitter.

Shot of the day: A growing pain on Halsey Street

Although the new Prudential building currently being built on Broad Street should mean high traffic for Halsey Street businesses once completed, for now, the construction is causing traffic to dwindle, and in many cases, is displacing businesses altogether. A painted notice on Halsey Street illustrates the pain.

News roundup: Cory Booker, Silicon Valley, and #waywire

Newark mayor and Senate candidate Cory Booker’s affinity for social technology is well known, and his startup, #waywire, has received a lot more attention in recent days. A roundup of the key news and issues surrounding the company, as well as Booker’s ties to Silicon Valley, starting with the announcement of #waywire 2.0 earlier this spring:

  • “Where do you put the videos you find around the web, and how do they express your identity? #waywire 2.0 aims to be the answer. Co-founded by Newark Mayor Cory Booker and launched nine months ago, #Waywire focused on original and user-generated content.” (TechCrunch) …read more
  • “Mr. Booker personally has obtained money for the start-up, called Waywire, from influential investors, including Eric E. Schmidt, Google’s executive chairman. A year after its debut, Waywire has already endured a round of layoffs and had just 2,207 visitors in June, according to Compete, a Web-tracking service. The company says it is still under development.” (New York Times) …read more
  • “Andrew Zucker, the son of Jeff Zucker, president of CNN, resigned from a board that advises the Newark mayor’s Internet venture.” (New York Times)  …read more
  • “Newark (N.J.) Mayor Corey Booker’s connections to Silicon Valley stretch back to his days at Stanford. Now he’s a co-investor with Google’s Eric Schmidt, holding a stake worth $1 million to $5 million in video curation startup Waywire.” (Biz Journals) …read more
  • “Part of Booker’s political success has stemmed from his connections and adaptability in the media age, and his involvement in the startup was not, it seems, anything he has tried to hide.” (Policy Mic) …read more
  • “Mayor Cory Booker, who is seeking a United States Senate seat in New Jersey, should disclose the full details of his involvement in an Internet start-up.” (New York Times)  …read more


Booker’s Newark: How has it fared? –

In seven years as mayor, Cory Booker has added touches of luster here in the Brick City. Amid still-gritty streets, he has brought name-brand businesses and restaurants, loft apartments, and a glass office tower. His wealthy admirers are … …read more

Source: Booker’s Newark: How has it fared? –

Image credit: Ken Lund

Terreno Realty Corporation Acquires Building in Newark, NJ for $15.0 Million – MarketWatch

SAN FRANCISCO, Jul 26, 2013 (BUSINESS WIRE) — Terreno Realty Corporation TRNO -0.16% , an acquirer, owner and operator of industrial real estate in six major coastal U.S. markets, acquired an industrial property located in Newark, New Jersey on July 25, 2013 for a purchase price of approximately $15.0 million.

The property consists of one trans-shipment industrial building containing approximately 52,000 square feet on 9.4 acres adjacent to the intersection of the New Jersey Turnpike, Interstate 78 and Routes 1 and 9. The property is at 550 Delancy Street in Newark, is within 2 miles of Newark Liberty International Airport and the Port of Newark and is 100% leased to the market leader in North American less-than-truckload freight services. The property provides 101 dock high loading positions and trailer storage. The estimated stabilized cap rate of the property is 5.6%.

Estimated stabilized cap rates are calculated as annualized cash basis net operating income stabilized to market occupancy (generally 95%) divided by total acquisition cost. Total acquisition cost includes the initial purchase price, the effects of marking assumed debt to market, buyer’s due diligence and closing costs, estimated near-term capital expenditures and leasing costs necessary to achieve stabilization.

Terreno Realty Corporation is an acquirer, owner and operator of industrial real estate in six major coastal U.S. markets: Los Angeles; Northern New Jersey/New York City; San Francisco Bay Area; Seattle; Miami; and Washington, D.C./Baltimore.

Additional information about Terreno Realty Corporation is available on the company’s web site at

Source: MarketWatch

Newark, NJ: Kiva’s Newest Kiva City! – Huffington Post

Jessie Goldenberg, owner of Nomad: The Wandering Fashion Boutique, is used to assisting the large crowd of customers her popular mobile fashion truck usually draws. However, this past Monday she was more than happy to provide a personal shopping session to one customer in particular: Newark, New Jersey Mayor Cory Booker. … …read more

Source: Newark, NJ: Kiva’s Newest Kiva City! – Huffington Post