Newark native Isabel Livingston is bringing high-end, designer fashion to Newark in the form of her store, Closet Savvy Consignment.
The shop, which is located in Newark’s Teachers Village, offers a carefully selected inventory of designer items, including brands like Gucci, Prada and Louis Vuitton. Livingston and her daughter, college student Asata Evans, founded the store in 2012 as an online retail business.
“When my daughter was a junior in high school, it became time to consider college. Tuition and costs became very real numbers, and we realized how unprepared we were. So we decided to go into business,” said Livingston.
With the goal to bring an extra $10,000 dollars into her home, Livingston purged her designer-laden closet and began Closet Savvy on a self-hosted website. She embarked on the occasional pop-up shop setup when the opportunity presented itself.
Over $10,000 and 10,000 Instagram followers later, Livingston saw the potential in converting the business into a brick-and-mortar store, and eventually launched the cozy and chic boutique in the new development on the south end of Halsey Street.
Livingston said social media created a built-in audience that has benefited the shop since opening day. “Having the time to have built up that social media following made all the difference,” Livingston said. “Without 10,000 people being able to see my stuff everyday and just opening my door to the world, this could have been a completely different situation for me.”
To be sure, in addition to now being a physical store, Closet Savvy is still a thriving social movement. Livingston’s followers talk about everything from the store’s latest designer products to natural hair trends to pop culture. The social platform has also powered Livingston’s buying reach, with Closet Savvy offering customers the opportunity to purchase products directly from the store’s page for an added shipping fee.
While the social media activity adds dimension to her brand for followers well outside of the city, Livingston says the store itself provides a carefully considered experience for the nearby shoppers who venture in. Walking into the store, it’s clear to see what Livingston is referring to. With a Chanel-embossed drink tray, monogrammed Louis Vuitton trunks stacked against the wall, and Beyoncé blaring from the speakers, Closet Savvy is a dream experience for shoppers in her demographic.
“When you shop with a woman, you’re really on an intimate level. You get to see how she really feels about herself,” Livingston mused. (Closet Savvy also offers a selection of men’s apparel.)
“Women come in here as total strangers, and by the time they leave, we’ve bonded. They leave here promising to come back, and you can’t get that online. People come here, and it really is an authentic experience.”
Closet Savvy is located at 35 Maiden Lane, just off Halsey Street in downtown Newark. The shop is open from Monday to Saturday, 11 a.m. to 7 p.m. Shop online here, and visit their thriving Instagram community @ClosetSavvyConsignment.
Images courtesy Closet Saavy Consignment.