Four years ago, Newark’s reputation in the travel press was in the basement. Locals were particularly unamused when the city was voted “Unfriendliest City in the World” by Conde Nast Traveler in 2013.
But in the past year, positive stories reframing Newark as a destination with worthwhile attractions and experiences to offer have been popping up everywhere, from the New York Post to Vogue. A year ago, this very publication profiled the aspirations of the Greater Newark Convention and Visitor’s Bureau (GNCVB), which is charged with putting “heads in beds” in Newark hotels and getting tourists out into the city to see sights and spend money.
Next month will mark a new milestone when Lauren Craig releases “100 Things to Do in Newark Before You Die” (currently available for pre-order at Amazon.com), the newest title in the “100 Things to Do Before You Die” series published by Reedy Press.
Intended both for tourists and for locals, the book contains more than 100 experiences for people to enjoy in the largest city in the state.
“As Newark’s Glambassador, I am so excited to be able to shine a light on the beauty, culture, and warmth that is Newark, New Jersey,” said Craig, according to a statement about the book.
Now available for pre-order on Amazon.com.
“It’s time to change the narrative about Newark!” she continued. “This city is the hidden jewel of the East Coast, and 100 Things to Do in Newark Before You Die is your personal key to the city.”
Curated by Craig herself, the listing of 100-plus ideas is meant to immerse readers in the best of Newark cuisine, art, history and culture.
Craig’s book launch party, which will take place at Newark Museum (49 Washington Street, Newark) on August 15th from 6 to 8 pm, has already sold out. A second launch party is for August 17th (register online), and Craig will host a live “virtual launch” on August 1st.
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