As Ashley Stewart opens, Springfield Avenue Marketplace announces seven new retail tenants coming soon
by Andaiye Taylor | April 21, 2017
Inside the new Ashley Stewart at Springfield Avenue Marketplace (204 Springfield Avenue). Image courtesy Ashley Stewart
Alongside the grand opening of Ashley Stewart at 204 Springfield Avenue yesterday, Tucker Development, the team behind Springfield Avenue Marketplace at Jones Street and Springfield Avenue, announced that seven new retailers are coming soon to the mixed-use development.
With those commitments in place, retail space in Springfield Avenue Marketplace is now 85 percent leased.
A Popeyes and MetroPCS will move into the development later this spring. T-Mobile, Roberto’s Pizza, Venus Beauty and breakfast eatery Huddle House will open mid- to late summer.
Those new commercial leases are in addition to ShopRite, the anchor commercial tenant at Springfield Avenue Marketplace, and 24 Jones, a 152-unit luxury building that is the signature residential feature in the development.
Springfield Avenue Marketplace is built on the site of what formerly a massive, empty, overgrown lot. ShopRite provided a significant oasis in a food-insecure neighborhood, with the shopping center’s proximity to major bus lines—the 1, 99, 25, and GO25 all stop at Springfield Avenue and Jones Street—extending its reach.
Developers say 24 Jones, which is approaching full occupancy, is attracting a significant amount of working professionals and college students. The building is blocks from Rutgers University Hospital, and is located in the University Heights neighborhood in fair proximity to Rutgers-Newark, NJIT, Essex County College and Seton Hall Law School. It’s also steps from the city’s central business district and the regional transportation that traverses it.
Still, Springfield Avenue Marketplace hasn’t been without controversy. The Star Ledger’s Barry Carter reported in 2015 that some residents of nearby Society Hill and University Estates were opposed to the inclusion of fast food restaurants in the development, citing adverse public health implications of fast food and lifestyle concerns associated with being limited to fast food options near their homes.
The new Huddle House, which is akin to IHOP, will provide a sit-down option. Ashley Stewart will provide an opportunity to shop at a national retail clothier outside of downtown proper.
On Saturday, April 22 from 2 p.m. to 4 p.m., the new Ashley Stewart will host “Finding Ashley Stewart 2017,” a competition to find “a Diva that effortlessly personifies Ashley Stewart and everything [the brand] stand[s] for.” The event will feature a fashion show that includes Finding Ashley Stewart contestants, plus a “sip and shop” component.
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