Lauren Craig is a walking street style spread who doesn’t know a bad angle. You get the sense that she can make just about anything stylish, and in her new role at Newark Arts, she’s about to invest even more of that sense into the Newark art scene.
Making the decision to follow her passion after completing law school, Lauren founded In a Word Fab LLC in 2007. With a new business venture in play, she blended her love of writing with her innate savviness of style. Newark’s “Glambassador” — she’s authored guides to the city for the city’s tourism and travel website NewarkHappening.com — is now stepping out on the red carpet as the new Marketing Manager at Newark Arts.
A former member of the Board of Directors with Newark Arts, Craig transitions into her new role as Marketing Manager on July 12th of this year with the same passion when starting her business. She now has the responsibility of glamming up the treasured community organization with a focus on marketing, communication strategies and other key elements that will support the organization continue as it continues its mission. Style is not just about fashion but also about culture and creativity so take the journey with Lauren as she shares her passion for the arts.
CC Minton: What are your current roles?
Lauren Craig: I am the Marketing Manager of Newark Arts (formerly the Newark Arts Council) and the founder and creative director of In a Word Fab, LLC, my company through which I am a freelance writer and social media consultant.
But it feels like I’ve lived so many lives prior to this! I’ve been a lawyer, a fashion blogger, a gallerist, an image consultant, a radio host and probably some things I’ve forgotten or blocked out. [laughs] So when people ask what I do, I prefer to say that I’m a practitioner of life artistry – I create a beautiful life every day and I work my happiness like a full time job.
Minton: Why did you decided to join Newark Arts?
Craig: I have been on the Board of Trustees for three years, after being invited to join by former Executive Director, Linwood Oglesby. When Linwood stepped down and Jeremy Johnson became Executive Director, he really began to put a greater emphasis on social media and marketing in general.
So Jeremy and Sheila McKoy, President of the Board, asked me to sign on as the social media consultant. I was kind of shocked, because at that time I was really on doing the digital marketing for my own personal brands, like In a Word Fab and Brown Girls Bar Crawl. But Jeremy and I have been on several boards together, and he really believes in me and my natural marketing instincts, and he gets what I’m trying to do in Newark.
So I signed on and, thankfully, the executive team was very impressed with my work, and I realized I loved being on that side of the organization. That gave me the confidence to apply for the Marketing Manager role when it became available. Happily, I got the job, so obviously now I’m stepping down from the board.
Minton: What are some of the initiatives you’ll be working on in your new role?
Craig: As Marketing Manager, I will head up a refresh of the Newark Arts brand, implement forward-thinking marketing strategies, create dynamic institutional materials, manage a consistent system for PR and communications, pitch stories to keep Newark Arts in the news [and] continue to grow the social media pages and oversee all promotional materials. I will also manage our freelancers in the areas of graphic design, web design and photography.
Minton: What do you enjoy most about the work that you do?
Craig: I love the creative aspect. Not only do I get to promote the arts in in the largest city in New Jersey, but I get to use words and visuals to tell stories, inspire action, and hopefully create change. I want to push back against that tired, negative narrative about Newark and show the world that there are amazing, chic and fabulous people, places, and events here every day.
Keep an eye out for Lauren as she creates community life artistry at Newark Arts.