You’ve heard of the sports agent. You’ve heard of the music agent. But what about the fragrance agent?
Entrepreneur Bart Schmidt’s Newark-based company, Brands With Purpose, is a fragrance agency. “I used to work for one of the fragrance houses that just created the fragrance – the juice,” he said during our recent interview at the Institute for Entrepreneurial Leadership (IFEL) co-working space where he runs his company. “The bigger ones have an internal agency, but not many folks do it as an independent agent.”
Schmidt, who spent years as a fragrance industry executive in New Jersey, works with celebrities who are looking to round out their brand persona. He advises them on whether fragrance licensing opportunities are a good idea in the first place, and brings his fragrance production and distribution relationships to bear on deals if they choose to go ahead.
We talked about how Schmidt identified his business opportunity, why Newark is a great place to run a sustainability-minded businesses, and his exciting, upcoming fragrance launch with Chef Roblé. Follow us on Facebook and Twitter to catch the full interview.