Encouraging local holiday commerce with a Newark shopping tour

In the year that Emily Manz has been giving monthly walking tours of downtown Newark, she's taken her groups to the types of sites typical for a tour: cultural institutions, historical sites, emerging developments, and notable businesses.

Beyond simply showing off those attractions to participants, which have included newcomers and longtime residents alike, Manz reasoned that the tours could motivate participants to both patronize the sites they visited on the tour and continue to explore the city on their own.

But this month, Manz, who is also an associate of real estate and business attraction at Brick City Development Corporation, decided to make patronizing local businesses the explicit theme for her tour by hosting the Have You Met Newark? Holiday Shop Hop, which will take place this coming Saturday.

Manz said the idea for the shopping tour came to her because she wanted to increase her own local holiday purchasing, and figured that with the growing emphasis on buying local, others might like to, as well. "I decided it would be fun to make December's tour focused on helping people navigate and find great holiday gifts in downtown Newark," Manz said in an email.

Participants in the tour will visit a still-growing list of local businesses including T.M. Ward CoffeeSt. James & Co., Luxe Boutique, The Dressing Room, the Newark Museum Gift Shop, Halsey Fabrics, Art Kitchen, the Hello Beautiful Pop-Up Shop, and Glassroots.

The free walking tour will leave from downtown Newark this coming Saturday, December 14th, at 10:30 AM. Space is still available. To sign up for the tour and see information and photographs of past tours, visit Have You Met Newark's website or Facebook page.

Image credit: Have You Met Newark? Holiday Shop Hop Facebook event page

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