The buzz has been building for the past few weeks. Then one day it was no longer a rumor. Joe’s Crab Shack wasn’t just coming. It was here. You could look in and see the finishing touches of the construction and interior design. Some days you could see the staff in training. Then, this past Sunday, people were actually eating! It was a Friends & Family reception for the staff that put all rumors to rest.
The buzz got a jump start when a quarter-page ad appeared in The Star-Ledger with a promotion that the first 100 diners would receive free crabs for a year, and one of the hundred would be selected to win free crabs for life!
The first person in line – Greg Packer from Huntington, Long Island – arrived at 10:00 Monday morning. The first time he visited Joe’s was in Harlem, NY. The line here in Newark wrapped around the corner, where a port-a-potty was made available for guests. Everyone in line was given a wristband to mark their place in the queue.
A few spots down the line was a crew from Jersey City who arrived at 6:30 this morning. The mood in the line was pretty jovial. One guest said it was like a cool thing to say you’ve done – like climbing the stairs of the Statue of Liberty for the view.
Around 9:00am, staff from Joe’s came out with complimentary coffee for the guests in line. It was really amazing to see so many people from other cities waiting in line – right on Broad Street, no less. Ladies and gentlemen, welcome to the new Newark.